This communication toolkit has been created for use by Borough of Madison employees, and those that have permission to use Borough of Madison Brand Identity. By downloading any of the below, you confirm that you have permission to use. Use of Borough of Madison Brand Identity without prior permission is impermissible. For questions, please contact the Communication & Technology Coordinator at firstname.lastname@example.org or (973) 408-8789.
Brand Identity and Style Guide
On October 16, 2019 Mayor & Council adopted and approved Resolution 297-2019 (Resolution of the Borough of Madison Approving New Branding). With new branding in-place, a Brand Identity and Style Guide has been created for the Borough of Madison. Included in this style guide are rules and regulations as it pertains to the brand identity of Madison, including official logos and the ways to use specific variations of the logo, official colors, etc.
Before you download any of the below toolkit tools, we ask that you please review the Brand Identity and Style Guide, which can be viewed here.
All publications, including but not limited to: car logos, brochures, business cards, giveaways, posters, etc. must first be approved by the Communication & Technology Coordinator prior to printing. Branding of any sort must now display the new brand identity. Over the next five (5) years we will be replacing the identity on current borough property (cars, signs, business cards, etc.)
Effective immediately, the use of the old Borough logo and letterhead are not permitted for use for new documents, forms, branding, etc. for external AND internal documents.
Borough of Madison Logo & Official Town Seal
The Borough of Madison logo should be on all communication materials. You can download several options below. Please refer to the Madison Brand Identity and Style Guide for the proper use of the primary and secondary logos as well as the Official Town Seal.
Please note that the secondary marks should not be used as primary marks. These marks will keep the brand cohesive and intact, while allowing for some flexibility when needed. These secondary alternate logos should be used as needed in situations where you want to focus on visibility, or a more paired- down logo is a better fit for the space within a design piece. If the Primary Mark would “get lost” if used in a small space, it is better to use an alternate logo. Please refer to the Madison Brand Identity and Style Guide for examples of use of the secondary marks.
Borough of Madison Official Town Seal
The Official Town Seal is reserved for use on formal and official documents. The seal is the legal signature of the town clerk’s office. It must not be altered in any way. It is a one-color mark only, and can be used in black or reverse, or if necessary, in a foil. It can also be a letterpress seal or embossed. The Seal may not be used as an identifier for the Borough of Madison. It is not to be used on letterhead (other than as a watermark), envelopes, business cards, web pages or general publications.
Select the background above that you would wish to use. Once it has opened in a new tab, right click on the image and select 'set as desktop background'
Getting ready to go on vacation? Out of the office for an extended period? Below, please find sample Out of Office Automatic Email Replies.
I will be out of the office beginning DATE and will be returning on DATE. I will have limited access to email and will respond to all emails upon my return.
If this is an urgent matter, please contact NAME AND EMAIL
Thank you for your email. I will be out of the office until DATE with limited access to email. I will do my best to respond promptly to all emails upon my return.
If this is an urgent mater, please contact NAME at EMAIL.
Using your own? Make sure you include the dates that you will be out, who to contact in the event of an emergency, but most importantly, be respectful. Bold and all caps should NEVER be used in automatic replies.
When communicating with internal and external audiences it is important to be consistent in the presentation of materials to remain a professional look, and to appropriately associate correspondence with the Borough of Madison. As such, one official business card design has been created.
When ordering business cards, we recommend using ABC Printing, as they currently have the business card template on file. If you wish to order business cards from another company, please ensure they follow the guidelines in the Madison Brand Identity and Style Guide, and reach out to the Communication & Technology Coordinator for the Adobe InDesign file.
The branding of all borough vehicles is important. As such, a universal car decal design has been created for all borough vehicles, excluding MPD and MFD. Any new vehicle must be branded with the new decal. There should be no alterations to the design, and proofs must be provided prior to printing and installing.
If you wish to order car branding from another company, other than the company that is currently used, please ensure they follow the guidelines in the Madison Brand Identity and Style Guide, and reach out to the Communication & Technology Coordinator for the Adobe InDesign file.