Notes
Outline
Borough of Madison:
A Center for Transit, the Arts, Lifelong Learning and
Health & Recreation
Borough of Madison:
A Center for Transit, the Arts, Lifelong Learning and Health & Recreation
Borough of Madison:
A Center for Transit, the Arts, Lifelong Learning and Health & Recreation
Borough of Madison:
A Center for Transit, the Arts, Lifelong Learning and Health & Recreation
Borough of Madison:
A Center for Transit, the Arts, Lifelong Learning and Health & Recreation
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Borough of Madison:
A Center for Transit, the Arts, Lifelong Learning and Health & Recreation
A Close Look at Life In Madison
Quality of Life
--Residents
--Focus Groups
--FDU’s Quality of Life Study
--Newspaper articles
Demographics
--Census
Housing
--Local housing experts
--Local realtors
--Census
--Academic Research
--NAHB Reports
--NAR Reports
People Want to Live in Madison
Madison is a Desirable Place to Live
Rated 18 out of all of New Jersey’s 566 municipalities in a Quality of Life Study
Attractive Place of Residence for young professionals, families, and seniors
Greater age diversity of residents is emerging as a Borough goal
Changes in Population
Increase in total population in NJ, Morris County, and Madison
Decrease in 25-34 age cohort population statewide
Significantly less increase in Madison’s 45+ population compared to NJ and Morris County
Changes in 45+ Population
In Morris County and Madison the 45-54 and 75+ population is increasing
Population aged 55-74 is increasing in Morris County but decreasing in Madison
Madison’s 55-74 residents are leaving the town while 55-74 are remaining in or migrating to Morris County
Madison’s Housing Does Not Match Needs of Residents Aged 55-74
Lack of Townhouses in Madison
Rising Housing Costs Discourage Diversity
Residents 55-74, aware of the high demand for and value of owner-occupied housing in Madison, are seizing the opportunity to “cash out”
Too costly for young professionals ages  25-34
Summary
Decline in Madison’s Age Diversity
Lack of desired housing supply
Cost Issues
Recommendations
Consider encouraging the construction of moderately-priced apartments and moderate to higher-valued townhouses in the downtown area
Recommended apartment price range: between $800-$2,000 per month depending on size of unit
Recommended townhouse price range:  between $300,000 and $500,000 per unit (even up to $1 million per unit)
Borough of Madison:
A Center for Transit, the Arts, Lifelong Learning and Health & Recreation
Madison – A Center for the Arts and Education
A regionally unique combination of the arts and educational resources
‘Small Arts Town’ – Part of a national trend.
Attractive to ‘Empty Nesters’ and Seniors.
Supportive local government to help meet the needs of diverse institutions
Madison Lifelong Learning
National Trends in Lifelong Learning
46% of all adults are involved in a lifelong learning activity
University lifelong learning opportunities
Drew University
FDU –Florham Institute for Lifelong Learning
St. Elizabeth College
Madison Library offers educational and research resources
Institutional resources should be promoted and coordinated
Linking Lifelong Learning and Community Development
Colleges are linking to retirement communities built on or nearby college campuses
Many residents include alumni and former faculty members
Universities offer lifelong learning through various academic and art programs to residents
Baby boomers show increasing desire for lifelong education
Development community recognizes the economic value of these ventures
New London  Garde Arts Center
Centered around restored historic theatre
Owned and supported by the community
Contains reception and conference spaces
Acts as central gathering place for commerce, culture and education
A Vision for the Future
Madison is a special town with unique opportunities
Madison as a Center for Lifelong Learning: Turning Potential into Reality
Need to forge stronger partnerships between:
Madison and cultural institutions to promote the arts
Madison and lifelong learning institutions
Madison and the development community
Local corporations and cultural institutions
Future Downtown arts center
Site specific opportunities exist for cultural and lifelong learning venues in the downtown area
Borough of Madison:
A Center for Transit, the Arts, Lifelong Learning and Health & Recreation
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Cook Avenue Lot: Conventional Alternative
Lot site:400*120=48000 ft²
Parking Space: 547
Housing Units:10, 1250 ft² /DU
Retail Space: 12543 ft²
Cost: $12-15k per parking space
Why Automatic Parking?

Lot size: 120*146=17520 ft²
Parking Space: 531
Cost: $18-20k per parking space

Housing Units: 32, 1250 ft² /DU
Surface Parking: 13 spaces
Retail Space: 32945 ft²
Plaza:15408  ft²


A fantastic Mid-century European-style plaza
King’s Road Lots 2 & 3
King’s Road Lots 2 & 3
Option 1
King’s Road Lots 2 & 3
Option 2
King’s Road Lots 2 & 3
This option is designed as three separate buildings. A parking structure, including parking for the fire and police departments, is located between a residential building and the fire and police complex.
Option 3
Borough of Madison:
A Center for Transit, the Arts, Lifelong Learning and Health & Recreation
Madison: A Center for Health and Recreation
Evaluation of:
pedestrian safety around rail station
“walkability” to Drew University
“bikeability” to Great Swamp
Methodology:
 primary research
 secondary research
Solutions and Practical Alternatives
The Four Intersections Surrounding the Train Station
Create consistent crosswalk design
Address sight line obstruction at King’s Road and Prospect Street
Study traffic calming on King’s Road in front of station and elsewhere in area
The Four Intersections Surrounding the Train Station
Create consistent crosswalk design
Address sight line obstruction at King’s Road and Prospect Street
Study traffic calming on King’s Road in front of station and elsewhere in area
The “walkability” from Drew to downtown and the train station
Continue sidewalk to Drew University
Insert mid-block crossing on Madison Avenue
Consider pedestrian-scaled lighting
The “walkability” from Drew to downtown and the train station
Continue sidewalk to Drew University
Insert mid-block crossing on Madison Avenue
Consider pedestrian-scaled lighting
Potential Signage Program
Integrate new signage with train station signage and incorporate it into the streetscape program
Install auto-oriented signage for Drew University at the  Madison Avenue and Park Avenue intersection
Maintain Borough relationship with the Friends of Madison Train Station
Potential Signage Program
Integrate new signage with train station signage and incorporate it into the streetscape program
Install auto-oriented signage for Drew University at the  Madison Avenue and Park Avenue intersection
Maintain Borough relationship with the Friends of Madison Train Station
The “bikeability” from the train station to the Great Swamp
Pursue opportunity for recreational tourism
Incorporate Great Swamp Route into the existing Borough’s Bike Master Plan
Install signage
Requires inter-municipal cooperation (mid-block crossing at the Great Swamp entrance)
Consider “bike service station”
The “bikeability” from the train station to the Great Swamp
Pursue opportunity for recreational tourism
Incorporate Great Swam
p Route into the existing Borough’s Bike Master Plan
Install signage
Requires inter-municipal cooperation (mid-block crossing at the Great Swamp entrance)
Consider “bike service station”
Borough of Madison:
A Center for Transit, the Arts, Lifelong Learning and Health & Recreation
Madison: A Center for Transit
Current Transit Service: Rail & Bus
Rationale for Examining Routes
Methodology
Possible Shuttle Routes and Hours of Operation
Cost of Shuttle
NJ Transit 2004 Community Shuttle Program
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Madison Area Bus Service
Madison is served by 2 bus routes
Wheels 966 – link to Convent Station and FDU; peak commuting hours only
MCM 3 – daytime hours only
Potential Users of Shuttle Service for Downtown Madison
Residents – Shopping, Dining, Recreation, YMCA
Train Commuters
Corporate Employees -- Lunch Time Diners and Shoppers
Drew & FDU Students
Theatre Patrons arriving via rail
Route Selection Methodology
Data Analysis
Mapped activity and transportation centers
Analyzed the street network
Analyzed zip codes of employees from various Madison organizations, 140+ employees are possible commuters who may use the shuttle service.
Public Input
Participated in a focus group with local leaders
Conducted a survey of the Drew University Student Government
Reviewed 1998 Community Shuttle Grant application
Route Design
Driven and measured for time and distance twice
Reviewed and changed
Route 1
Route 2A
Route 2B
Cost Methodology
Estimation Formula: Hours x Hourly Cost x Days/yr= Estimate
Hourly cost factors include wages, benefits, and capital financing among other factors
Listed below are the costs for other community shuttle programs as reported to NJ TRANSIT:
Funding Opportunities
NJ TRANSIT—new round of applications for Community Shuttle grants in Fall 2004
NJ TRANSIT supplies the bus at its expense
Due to manufacturer’s timetable, service will start 2007
NJ TRANSIT pays $60,000 ($30,000 yr 1- $20,000 yr 2- $10,000 yr 3)
NJ Transit can reimburse for most expenses including equipment, wages, and related items
Another source of funding is from local entities—universities and corporations